A PR Launch Using Female Breast Milk

An ice cream manufacturer using Breast Milk as an ingredient for a PR stunt.

Gimmicky or ingenious? What do you think?
At first we thought is was  a good talking point that generated alot of ink both here and over the pond  but defeated the purpose by turning us off their ice cream.


However, that was until we saw the name of company 'Icecreamists' and realised their niche is extreme ice cream. Brilliant!
They named it Baby GaGa and now Team Lady Gaga is looking to sue - Brilliant-er

See News Clip From BBC London Here

Thanks to Brand Ireland for story lead